Beni M'rirt Rugs

At the heart of the Middle Atlas lies the town of M’rirt, a place where landscape and craft quietly merge. Unlike the arid regions of the south, this area is cool, green, and cut by rock. That atmosphere lives on, almost unconsciously, in the rugs knotted here: dense and raw, yet soft and inviting, with a depth that conveys a sense of shelter. In this way, the Beni M’rirt carries the signature of its origin.

Evolving from the classical Beni Ouarain rug, the technique in M’rirt has naturally been refined with time, the knotting is denser, the pile heavier, and the wool both softer and more robust. Made from pure, locally sourced new wool, each rug is the result of a collective process, guided by patience, experience, and many skilled hands.

The Craft

Every MRIRT rug begins with a deliberate choice of wool. We work with two traditional qualities from the Atlas, depending on the desired result:


Beni Guil wool when the yarn will be dyed, its structure absorbs pigments beautifully and yields clear, lasting colors.
Siroua wool when we want to preserve natural nuances, its light and dark tones are ideal for undyed pieces.

We entrust its processing to a small family business that has carried it out with devotion for generations. There the wool is washed, spun, and dyed with the greatest care—with a savoir-faire that has grown over decades and today counts among the best processes in Morocco. Through this collaboration, the foundation is created for what distinguishes our craft.

Before the actual craft can be carried out, the loom is precisely set to the size of the rug. For this, the warp threads are prepared and evenly tensioned so that width and length correspond to the desired measurement.

Knotting is the core of our craft. Row by row, knot by knot, the rug grows, compacted with antique metal combs that still bear Amazigh symbols. Producing exclusively to measure is more than a mark of exclusivity; it belongs to the original tradition.
Historically, hand-knotted Amazigh rugs were not made for commerce: they were created for the home, for special occasions, or as a gift. In patterns and knots, the weavers expressed feelings, wishes, and messages, offering protection and blessing to the recipient.


Once released from the loom, the rug enters a decisive stage: the traditional wash. Repeated washing compacts the fibers; natural sun-drying lifts the color and imparts the distinct depth and gentle sheen for which these rugs are known.


Back from the sun, the rug makes its final pass through our hands. With a calm eye and practiced gestures, it receives its last refinement. Each piece undergoes careful quality control, pile, dimensions, and finish, before our master finisher gives it its definitive form.
A quite statement for excellent Moroccan craftsmanship:
Whereby it is not perfection but the balance between rawness and elegance that stands at the center of our craft.

Material and Care

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